

Electronic Media Criticism offers a variety of critical approaches to audio and video discourse.
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Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject.

In the ever- changing electronic media environment, we cannot always claim to possess the right answers. The Third Edition has been thoroughly revised and updated to include current mobile device technology, ultra high-definition video, and multimedia authoring from Flash ActionScript programming to JavaScript programming with HTML5 Canvas. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. This way, students learn skills they can transfer to different platforms and tools. The text is not tied to a specific application program like Flash or Photoshop instead, the author introduces tools and techniques using a task-based approach and gives the rationale for using those techniques. Digital Media Primer is designed for students from all disciplines, and teaches the foundational concepts and basic techniques of digital media production. The text is not tied to a specific application program like Flash or Photoshop instead, the author introduces tools and techniques using a task-based approach and gives the rationale for using those techniques.įor introductory digital media courses in computer science, art, communication, or digital media departments Tools and Techniques for Understanding and Producing Digital Media Digital Media encompasses a wide variety of topics, including the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming.
